R.E.M. Beauty , the cosmetics line created by Ariana Grande , will host a pop-up event at Ulta Beauty at the Alpha Parkway Plaza on March 27 from 11 a.m. to 4 p.m. The pop-up is called Hypernova Hotel , and although the “Yes, And?” singer won’t be present, her presence will be felt. R.E.M. Beauty is a direct extension of Grande’s brand, with products like the Sweetener Concealer and the Thank, U Next Plumping Lip Gloss taking their names from two of her albums.
The marketing and packaging for Grande’s products also reflect a space-age aesthetic seen in several of her music videos, such “Break Free” and “34+35.” If past iterations of this event are to be believed, Hypernova Hotel’s Dallas pop-up will surely expand on that. Launching in promotion of both R.E.M. Beauty’s new Hypernova product line and (presumably) Grande’s science fiction-inspired new record, this event’s previous outings in Paris and Santa Monica have boasted glossy, girly and retrofuturistic decor
Ariana Grande R.E.M. Beauty Pop-Up Event Ulta Beauty Hypernova Hotel Cosmetics Sweetener Concealer Thank U Next Plumping Lip Gloss Music Videos Science Fiction-Inspired Record Paris Santa Monica Glossy Girly Retrofuturistic Decor
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