AREA Gets Nowstalgic in Glamorous New Campaign

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Okay I'm obsessed! AREA

. With bejeweled face masks, fringed knitwear and clever logo pieces, it was a lively presentation full of clashing elements and rich textures.So for its accompanying campaign released today, designers Beckett Fogg and Piotrek Pansczczyk were thinking about how they wanted this video to capture the collection's themes of duality and contrast.

Models are filmed performing simple tasks, such as walking through a revolving door, filing their nails, shopping, and eating french fries, while wearing glamorous ruffled minidresses and structured printed bodysuits."The collection was thematically split into colorful '70s hippies and '60s black and white mod," they add.

 

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