Harman International says drivers will soon be able to get premium audio features that can be downloaded over the air whenever the consumer can afford them, rather than requiring buyers to purchase a top-of-the-line audio system up front.
Others are looking at customizing the sound landscape by using smaller speakers that can work together harmoniously., displayed at CES, is designed to end once-and-for-all the idea of consumers choosing a static infotainment option at the dealership, and then being stuck with it forever. Instead, the future is likely to include premium audio features that can be downloaded over the air whenever the consumer can afford them.
The service, which could be offered via subscription, might be used to provide “auto experiences” that could travel with the user from vehicle to vehicle, or to create “virtual environments” like particular concert hall ambience that will enhance the music-listening experience.“Our software lives on top of the hardware and can play nicely with different hardware configurations,” Prommersberger said. And the company is thinking of hardware’s future also.
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