Are Mall Brands the Hottest New Vintage Trend?

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I’m writing this in a French Connection shirt.

This past month, Bella Hadid stepped out in a vintage Guess Jeans striped zip-up sweatshirt with a pair of sorority-ready, rolled-up cloth shorts. A few months ago, she was spotted wearing an Abercrombie & Fitch miniskirt with a thick grommeted belt. Throughout her heavily paparazzied street style days, she’s also opted for Polo by Ralph Lauren and Miss Sixty.

The trend of revived mall brands has set off a domino effect, and now, people are buying the real deal. After the documentarywhich tackled both the popularity and the raging controversy surrounding the brand, was released in late May, Poshmark reported that there was an uptick in searches for Abercrombie pieces on its site, ranging from bodysuits to even—!—the Gen Z–detested straight-leg jean.

 

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