Are K-Pop Stars the World’s Biggest ‘Influencers’?

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As Korean Pop has spread well past the borders of South Korea, luxury fashion labels are cozying up to the genre’s megastars

By Jacob Gallagher July 15, 2019 11:31 am ET LAST MONTH IN PARIS, Korean rapper Mino appeared on the catwalk during Louis Vuitton’s spring 2020 fashion show. A member of the Korean pop group Winner, Mino is one of the biggest celebrities of the moment. Within hours of the show, Korean pop culture websites like Soompi and Koreaboo picked up the news, as did American outlets like Vogue.com , E! Online and curiously, Yahoo Finance.

K-pop idols are “major global influencers,” according to Yoona Park, the associate marketing director at W Concept, an 8-year-old online store that sells Korean fashion brands. When a K-Pop idol wears an item, it can sell out at lightning speed, not merely in Korea, but globally. BTS spurs particularly strong retail ripple effects: Ms. Park noted that in April, when the band wore sneakers by Korean label Andersson Bell to the BBC Music Awards, they “sold out immediately” on W Concept.

Bands and record labels meticulously curate the artists’ looks. According to Billboard’s Mr. Benjamin, groups can have “half a dozen stylists” traveling with them on tour. K-Pop idols tend to embrace flashy fashions. G-Dragon has been known to wear women’s clothes, particularly Chanel tweed jackets and purses, while V, a singer in BTS, recently performed in a silk Kith & Versace shirt with an exaggerated, easy-to-spot logo.

Source: Entertainment Trends (entertainmenttrends.net)

 

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Not at all

_Maryamah__

Very picky aboutmy music. Lot of times no k-pop

G-DRAGON the Fashion King, Song Mino the IT boy, BIGBANG the most stylish group. All breaking barriers, breaking trends, breaking stereotypes.

mino

smhloops Yea King mino 🗣🗣 MGMAVOTE 송민호

My man mino 😎 MGMAVOTE 송민호

King Mino 🔥🔥💙💙winner

thesuperpauer I was into Korean fashion long before I was into kpop. It has long been an influence on Western fashion. The trends I saw were eventually repeated in western markets a couple years later. Lately, western fashion is catching up a lot quicker due to more people paying attention.

YES UNBOTHERED KING MINO🔥

for anyone who have no idea who is official_mino_ please kindly check one of his masterpieces 😎🔥 MGMAVOTE 송민호

YG_WINNER My man mino! You are good in everything you do! I just love you!💙💙💙💙

stan Song Mino for good luck

SecretGarden2BW MINO

Setting the standard official_mino_ 송민호 MGAMAVOTE

he even going fishing wearing luxury brands and still look stunning indeed the most classy fisherman 💙💚

song mino a whole icon

my son official_mino_ 💙💚

Yup..South Korean fashion & make ups are getting way on the top of the line now. If I buy, would prefer made in SKorea than any other Asian countries. The other would be Japan but they are more expensive! ☺️

Hey, if it influences American guys to take off Tshirts w/saying on them and holy blue jeans (except for work), and not to tat their bodies up one side and down the other, I'm good with it.

What is MISSING in your life that u need to care about a Korean Pop sanctioned fashion label?— PsYCHE!

Those are some pretty boys.... ...if they are marketed to US teens, our girls will go crazy just like they did for the Beatles back in the early 60's!

exo are fashion kings

nonsense

If so, we're at the end.

NOPE

Lots of people in Korea

Our vote is yes!

How to admire a lizard

Stick to building Samsung and Hyundai

They have kpop in Fortnite

wt fake news

Strange country. No conspiracy, the leader was literally a brainwashed cult member. Big scandal

Very bright Tweet, keep it up. I also use instaCryptoNews for news channel.

No

Definitely yes, and that includes me.

neutral human project .

Never heard of him!!!

😇

hermionee_00 Queen Lisa ❤️😭🔥

Marybel321F I believe so, if it's Lalisa Manoban you're talking about. Mwah💋

But.... I’m not disregarding... but everything that you said has been done about 7-8 years ago....

everyone say thank you kwon jiyong.

Our super star 송민호!!!

Lalisa Manoban 👑💖

MINO ❣️

The super talented MINO!! Luv you! 💙🔥 official_mino_

Song MinHo he is a awesome rapper, singer, musicman, designer, painter....and funny guy hahahaha MINO WINNER 송민호 위너

Fashionista, artist, singer, rapper, song writer and is it Christmas, yet?❣️ MINO Winner

Uri multitalented Mino! 💙💙💙💙

My man mino 😍🔥 MGMAVOTE 송민호 MINO

King mino 😎 MGMAVOTE 송민호 MINO

I hate this article. Mino was just used for intro.

Only BTS_twt and no one else

💙💙💙💙

masterpiece

Mino 💙💙💙💙

MINO!!!!!!!!

Korea is the new definition of cool, comfy and swag 😎 I love their culture, fashion, food, and cosmetics 😍

It's not just because of the number of his followers. There are quite a number of idols who have 5M followers and more but LV chose Mino as the first kpop male idol who would catwalk on the runway. His pure talent made it! Artists have noticed him first! 😃

Mino🔥🔥🔥

MINO👍👍

Cute boy mino🥰

Cute boy mino 💙

The Winner is Song Mino.

Song Mino, a member of Korean boygroup Winner, one of top male soloist in Korea, fashion icon, artist and photographer, indeed a megastar. official_mino_ MINO 송민호 MGMAVOTE

yuuup~ MINO MGMAVOTE

Mino, the multi-talented musician & artist! From rapper, singer, producer, painter, art designer, photographer & entertainer. And he's only 26!

Superior king! MGMAVOTE MINO 송민호

He is a good rapper as a kpop star,but also teach me a lot of things.

KING OF KOREA💙 MINO MINOxLV MGMAVOTE

GOT7Official GOT7 갓세븐 MGMAVOTE JacksonWang852 mtuan93 BamBam1A LimJaebeom

KING MINO 🔥🔥🔥

My multi-talented King 👑 You deserve all the success and many more official_mino_ MGMAVOTE 송민호 MINOxLV

MGMAVOTE 송민호

King Mino MGMAVOTE MINO

King Mino 👑 MGMVOTE MINO

Song Mino, a truly megastar official_mino_ MINO 송민호 MGMAVOTE

Mino the multitalented king💙💙 official_mino_

MGMAVOTE MINO

Hating on kpop doesn’t make u cool, be brave and accept you’re just not on their level, anyway make a way for my king, its coming for Y’all.

The reason why Mino is chosen to walk on the runway is because of HIS TALENT. He is an artist, not just some celebrities that attend the show. He makes great songs, owns nearly 30 cameras, meaningful paintings,... and he is a true fashionisto

Stop mentioning Jiyong if u want to disrespect him

song legend mino

wow my son official_mino_ 💚💙

Mino 💙💙💙💙

KING MINO 🔥🔥🔥 LVMenSS20 MINOxLV MGMAVOTE MINO 송민호 WINNER official_mino_

KING MINO 🔥🔥🔥 MINOxLV

He's a rapper, a lyricist, a composer, a producer, a fashion icon, a model, a photographer, a painter, an entertainer, a force of nature, a true artist. He's Song Minho. MGMAVOTE MINO

Song mino of WINNER 💙

thank you for mentioning Mino 🤟🏻💙

MINO...

Gdragon has been heavily influencing the fashion world in Eastern Asia for more than a decade. Y’all better do him justice bc the way y’all downgraded him to a mere front row guest is laughable. Don’t y’all have some youtubers to harass?

He's a fashion icon, photographer, artist, painter, composer, lyricist rapper and musician. MINO MGMAVOTE

YG_WINNER King MINO leads, the world follows MINO mgmavote 송민호 위너 WINNER official_mino_

We are so proud of you Mino oppa! to be the first kpop man walking for Louis Vuitton.

Full of talents 💙

Song Mino , Rapper Producer Singer Painter Artist Photographer ,Designer , 27 & Korean 💥💥💥

Mino drawing with artist Kim Jung Gi! We love talent winner

YAAAAAAAAS MINO 💙💙💙💙 official_mino_

Thank you for a good article about MINO WINNER

MINO's fashion is a reflection of his oozing talent as an artist. Perhaps the reason why he's also called Almighty Song because he's insanely creative in various forms of art not just music. That's his power as an influencer. He creates his own style, his own fashion. MGMAVOTE

He looks even better without any clothes

YG_WINNER MINO is so talented and artistic! We love. winner mino

MGMAVOTE MINOxLV official_mino_ MINO WINNER 송민호

Not alone they're not . All over our planet they are idoled . Our way and actions are way more important than watching others and not learning only copy

LISA BLACKPINK

Singer, rapper, song writer and stage designer ❣️ Mino Winner

He is the only one that matters 💙

Wow Song Artist Mino, super talented and so handsome 💙🧜🏻‍♀️

Fa_g_s

Well they are gorgeous. Fashion designers would be stupid not to get in on it.

Q-WalangPasok ñ

K-pop sucks

A

Qqq

Imagine liking K-pop.

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