Are Expensive Dresses Worth It? Why Dress Prices are So High

Sarah Hagi was recently in the market for an easy long flowy dress to wear this summer in Toronto. Something modest, but nothing too formal or fancy. It should have been easy to find. But shopping online, the writer was surprised to find few options other than dresses that looked as cheap as their low prices or a whole crop of styles from brands that she had never heard of before, charging $500 to $700 apiece. The expensive dresses didn’t look all that different from the cheap ones.

I spoke to Marcelo Gaia, a New York City–based designer whose small but growing label, Mirror Palais, frequently riles up TikTok commenters who see his youthful vintage-inspired mini-dresses and sheer strapless gowns and expect fast-fashion prices. Instead, most of his pieces rank upwards of $700, a level some commenters sometimes say they would only expect from a brand like Chanel.

“For some pieces that are designer or that may not feel like it’s worth the price, sometimes it’s about buying into the world or the fantasy,” Arocena said. “And then it’s up to the consumer to gauge, when they wear it, do I feel like I’m a part of that world?” We agree the Tove dress fuels a fashion fantasy. Everything about it said high fashion luxury, even though it’s not. “This one is just so clean. She just looks so effortless that she feels like she could be positioned next to the Row.

In the end, Hagi gave up finding her elusive go-to summer dress from department stores or any of the brands that populate her Instagram feed. Instead, she turned to The RealReal, where she bought a new-with-tags Ronny Kobo dress — a white linen and cotton blend with nice details like big sleeves and a tie around the waist. The price was around $300, a little higher than what she would have liked to spend, but Hagi feels good about her purchase. After all, she didn’t pay full price.

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