clothes are dreadful. For years, I’ve run in $20 polyester shorts purchased at an outlet, a cotton T-shirt of forgotten origin that smells permanently like B.O. and chintzy white cotton socks. I’m not a marathoner, but I clock around 20 to 30 miles a week. It’s a respectable routine, but lately I’ve felt that my clothes are far from respectable.
In recent years, a clutch of labels selling pricey running gear with a high-design sensibility has invaded the exercise-clothing market. Primarily established by actual runners, these brands include District Vision, a 5-year-old Los Angeles outfit that began peddling futuristic $200-plus sunglasses with pastel lenses, but has since moved into tailored $125 high-neck sweatshirts and nipped $75 shorts.
On any given day I’ll see devoted runners trotting along in this conspicuously costly gear, making me feel a bit inadequate in my pedestrian get-up. And so I decided to call up a few stylish runners and ask them whether such investment gear is worth it. Most of them directly correlated cost and quality. Carl Maynard, 35, a photographer in Washington, D.C., who runs around 50 miles a week, has invested heavily in District Vision and Tracksmith gear.
To dedicated runners, it only makes sense to invest in their most time-consuming pursuit. Austin Lord, 31, a retail employee in Chicago who is training for the October Chicago Marathon, calculates the cost per wear for items like his $100 green-and-black Satisfy T-shirt. If he runs in it several times a week, he feels it’s worth the price. There is also a psychological advantage to spending more on your given hobby.
These refined running labels can also motivate runners by positioning the sport as cool. Daniel Diaz, 29, who works in ad sales in New York and has run seven marathons, noted that track gear has not always been marketed as something to get excited about. When he first started running in high school, a sports-store employee told him to “just worry about the comfort,” not how something looks. Today, mainstream brands often follow that ethos, placing function and frugality over looks.
I buy all my running clothes at Marshall’s 🤷🏼♂️
Proof I'm in another slightly different solar system.
It's stupidity of course.
MAKE WASTE WHEN HASTE. NAGARAJ
Why does this kind of criticism and questioning of the tone of the article always use pictures of Asian American or Asian people?
$DOGE
Knobs
the balls know
There are, of course, motivations to run other than to splurge on expensive shirts. You could, for example, splurge on a cheap shirt
Yep. Got to look good at Starbucks after with the posse.
🐂💩
Because showing people you run is more important than running.
I bet these guys work in ‘The Tech Industry’
Cutoff Levi’s are just as good.
thanks for this news
Tards
Hmmmm, wonder how Kenyan runners feel about this
昨日涪陵政府及公安上门询问我推特等上访事宜。不知它们何意？为何让我5年上访？为何就是开发地产抢劫我房？不赔。
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