INSTA SHOPPING MAKEOVERS: Augmented-reality-powered makeup try-ons are being introduced to Instagram Shopping, as part of Facebook’s partnership with L’Oréal and its ModiFace augmented reality and artificial intelligence company.
Launched last summer, Instagram Shopping acts like a marketplace, where people can check out a variety of merchants. With the new technology it will be possible to navigate to a brand’s Instagram page, find a product, then virtually try it on before buying. “In an age where social commerce is becoming increasingly important for consumers, this new step in our collaboration with Facebook will contribute to make shopping for beauty products on Instagram more convenient, easy and fun,” said Parham Aarabi, chief executive officer and cofounder of ModiFace.
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