Iconoclastic auteur Peter Greenaway’s first film since 2015 is scheduled to be unveiled later this year, and when it hits screens, the opening credits will feature a company that may not yet be familiar to festival-goers. But if all goes according to their plan, it will be very soon.’s film fund was launched in October of 2021, with headquarters in New York.
“On the one hand,” he explains, “we have our fund, in partnership with [Gruppo] Generali, which is the largest insurance company in Italy and probably in Europe. Of course, a lot of people have [a fund]. But we also have production facilities in Italy, and our facilities in Italy include the second-largest studio in Italy, with 12 stages, and also a post-production facility. Except for animation, we can film everything over there.
Before APX, Baram spent most of his career in real estate development, with film production as his “hobby” – his first production, “I Am Woody,” won best short at the New York Independent Film and Video Festival. He handles North and South America for APX, while co-CEO Yona Wiesenthal focuses on Europe and Israel.
Later this year, Baram says APX also plans to soft-launch a new film festival in October. Developed in partnership with Cathleen Trigg-Jones, founder of iWoman TV, the iWoman Film Festival will take place in New York, and exclusively program films which can boast a female director and a female producer. Baram says the top prize-winner will receive a million-dollar credit at APX’s Italian facilities to spend “as they see fit.
Source: News Formal (newsformal.com)
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