Apple to open about 100 stores in the U.S. this week with focus on curbside service

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Apple plans to open approximately 100 stores in the US this week, company representative tells CNBC.

’s retail openings are being closely watched as both a key demand driver for Apple as well as a leading indicator for the health of the retail industry, where Apple’s locations often anchor important malls or shopping districts.

The stores in the United States that have re-opened so far have focused on Apple’s Genius Bar, which enables customers to get service and support for broken iPhones and other Apple products. Some stores re-opening this week will be available for walk-in customers. “This week we’ll return to serving customers in many US locations,” an Apple representative said in a statement. “For customer safety and convenience, most stores will offer curbside or storefront service only, where we provide online order pick-up and Genius Bar appointments.”Apple’s head of retail Deidre O’Brien wrote an open letter earlier this month outlining the company’s retail re-opening strategy.

“In every store, we’re focused on limiting occupancy and giving everybody lots of room, and renewing our focus on one‑on‑one, personalized service at the Genius Bar and throughout the store,” O’Brien. She also wrote that face masks will be provided to customers at the door, that staff will perform regular “enhanced deep cleanings,” and that the company will screen employees for symptoms of coronavirus.

This week Apple will re-open stores in Arizona, California, Florida, Georgia, Indiana, Kansas, Kentucky, Michigan, Missouri, Nevada, New Mexico, New York, Ohio, Oregon, Tennessee, Texas, Utah, Virginia, and Wisconsin.


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