Apple to launch Vision Pro in China this year, Tim Cook says

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Apple will launch its Vision Pro headset in China this year, CEO Tim Cook told Chinese state media.

Apple's virtual and augmented reality headset launched in the U.S. in February with a starting price of $3,500.

With the Vision Pro's entrance into China, Apple will compete against local headset players such as Pico, which is owned by TikTok's parent company ByteDance.In a video posted on one of CCTV's accounts on Chinese social media site Weibo, Cook was heard responding "yes," when asked if the Vision Pro would launch in China this year.

In China, Apple will compete against local headset players such as Pico, which is owned by TikTok's parent company ByteDance.The iPhone giant's sales in the greater China region fell nearly 13% in the December quarter, as Apple contends with consumer caution over spending and more intense competition in the smartphone market from"I am very confident in it ," Cook said, according to news package posted on one of CCTV's Weibo accounts.

 

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