It’s also the only Mac that has not yet made the switch away from Intel technology to the ARM-based Apple Silicon. This is important because Tim Cook set a deadline of the end of 2022 to switch all of the new Macs over to Apple Silicon. With a launch event, this would be a huge moment of celebration.
Speaking of awareness, there’s always the opportunity to reinforce the iPhone message. One month after the launch of the new smartphones, a chance to speak to all of the tech media once more to reiterate satisfaction, sales, and storylines is there.... [+]On the other side are the arguments to go down the route suggested by Gurman’s newsletter… to go with a press release launch and a handful of units sent out for early review.
Given that the message would be “it’s a little bit better, and you’ll still win out in Specifications Top Trumps,” is that enough of a “wow” that needs a full launch? The story around Apple Silicon - that it delivers more power - is already established.
Source: Tech Daily Report (techdailyreport.net)
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