Apple’s New $3,500 Vision Pro VR Headset Aims to Take on Oculus—but Will Anyone Buy It?

Of course, Apple is hoping that the Vision Pro’s suite of features will justify its price tag. The main selling point seems to be the headset’s ability to basically let you live inside your computer. Apps become completely immersive, whether you’re FaceTiming with friends, watching a movie, or trying to meditate .

You’ll be able to navigate the Vision Pro using eye movements and hand gestures, but it will also sync with Bluetooth devices if you want to use your keyboard or mouse instead. The headset will be outfitted with 12 cameras, five sensors and each eye will essentially have a dedicated 4K display to bring theThe Vision Pro also acts as Apple’s first 3-D camera, allowing you take both spatial photos and videos by simply clicking a button on the top of the headset.

In the world of augmented reality, the Vision Pro follows in the lineage of items like Google Glass and Oculus Rift . Unlike those pieces of tech, though, which never saw great commercial success, Apple is hoping that its entry into VR will go a bit more smoothly. But there will be bumps along the way.

Although Apple has got Disney to sign on as a day-one partner at launch, getting content providers onboard may prove to be difficult, as the failure of 3-D last decade can attest. Producing 3-D movies and sporting events were cost intensive and the offerings were so sparse, that consumers never felt the need to buy a 3-D TV.

Still, maybe Apple’s use of postage-stamp-size displays that deliver 23 million pixels directly to your eyes will entice consumers enough to make the Vision Pro a hit, just like the iPhone back in 2007. But then again, maybe it won’t.

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