Apple's Eddy Cue Believes the Future of Music Isn't Lossless — It’s Spatial Audio

"My belief is Spatial Audio will go everywhere because it's that big of a deal."

I've been waiting for something in music that was a real game-changer. The quality of audio has not been able to really rise because there hasn't been anything out there that when you listen to it, it truly is differentiated to everybody. It doesn't matter whether you're eight years old or 80 years old, everyone can tell the difference and everyone knows this one sounds better than the other one.

One of the first people that told me about Dolby Atmos was Adam Levine. I happen to know him, and we were in the same place, so he was like,"Have you listened to this?" And he sends me this song and he was really excited. He said,"I can't believe what I can do with this." It's going to be really exciting to see how this evolves, and all of what artists are going to be able to do with this, and how exciting it is for fans and listeners to be able to do this.

You talk about Spatial Audio being the future. Does that mean that you want to add this to CarPlay and in third-party speakers like Sonos? How do you look at making this available on all those devices? I think this is going to take over everything. It's the way I want to listen to music when I'm in my car. It's going to be the way I listen to music immediately with my AirPods. It's going to be the way I listen to music in my house. In a way, it won't feel very good when I'm listening to something that's not Dolby Atmos because it's so good. It's like when I'm watching HD, it's hard to go back.

For the difference of lossless, our ears aren't that good. Yeah, there are a set of people who have these incredible ears, and that's one piece of it. There's the other piece of it, which is do you have the level of equipment that can really tell the difference? It requires very, very high-quality stereo equipment. What you find is, for somebody who's a true, for example classical connoisseur, they may be able to tell the difference in lossless.

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