Apple Releases Ominous Ads Ahead of October 30 Announcement

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Apple's 'Scary Fast' October 30 event hints at M3 Mac chip and other updates. The virtual event will take place at 5 p.m. ET.

Apple on Tuesday hinted at a major unveiling slated for the day before Halloween, aptly branding the event 'Scary Fast.' While the Cupertino, California-based company has maintained its signature suspense, there are several indicators pointing to what's in store.The event's logo transformation from the traditional Apple logo to the Mac's Finder icon is a strong indicator that new Macs are on the horizon.

Though October is traditionally the month Apple releases its new iPads, insider reports indicate no significant updates until spring. Apple's focus seems to be on enhancing performance for the iPad mini, Air, and entry-level models. A redesigned iPad Pro with OLED technology, matching the iPhone's display, is expected for the following year.

 

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