Apple Proved That AI Is a Feature, Not a Product

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Other tech companies want to sell you chatbots. Apple’s demos show the value of seeing the AI as an integrated, holistic experience rather than a stand-alone app or device.

Apple 's otherworldly, flying-saucer headquarters in Cupertino, California, felt like a suitable venue this week for a bold and futuristic revamp of the company’s most prized products. With iPhone sales slowing and rivals gaining ground thanks to the rise of tools like ChatGPT, Apple offered its own generative artificial intelligence vision at its Worldwide Developer Conference . Apple has lately been perceived as a generative AI laggard.

The company’s new Genmoji tool, which uses generative AI to dream up new emojis from a text prompt, may turn out to be a surprisingly popular integration given how frequently people fling emojis at one another. Apple is also giving Siri a much-needed upgrade with generative AI that helps the assistant better understand speech including pauses and corrections, recall previous chats for better context awareness, and tap into data stored in apps on a device to be more useful.

Source: News Formal (newsformal.com)

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