Apple Loop: iPhone 15 Pro Launch Dates Confirmed, iPhone 15 Delays, Apple’s Expensive China Problem

Not only are stocks going to be lower across the board, but the iPhone 15 Pro Max - which Apple expected to make up 30 to 40 percent of the combined iPhone 15 sales - is going t to be delayed by up to a month, leaving it until late October before going on wide retail sale:

"It's another small step down the road that ends on Friday, September 22 with the release of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, Apple Watch Series 9 and Apple Watch Ultra second generation. That’s when they’re all expected to land on Apple Store shelves. It also looks like new AirPods Pro will be revealed at the keynote and put on sale with the iPhones and Watches.

"The most significant risk would be to Apple’s brand. While there have been ‘cheaper’ products built around the value proposition launched in the past - the iPhone 5C immediately spins to mind - the lure of Apple is to be a part of the in-crowd, to buy into the dream of products that offer more than the norm, and to feel that your money is purchasing a quality product."Three of Apple’s key properties have been marked as “gatekeepers” by the European Union.

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