Apple looks to boost sales in China with hefty discounts as e-commerce festival gets underway

Chinese e-commerce marketplaces JD.com and Alibaba's Tmall have been selling select iPhone models at discounts as high as 20% since promotions for 618 festival started on Monday.

While the promotions coincide with the shopping festival, the steep discounts are also likely tied to slowing iPhone sales, said Le Xuan Cheiw, an analyst at technology market research firm Canalys.An advertisement for the Huawei Pura70 mobile phone is being seen in front of the Apple Store on the pedestrian street of Nanjing Road in Shanghai, China, on May 15, 2024.

Apple's 256-gigabyte iPhone 15 Pro Max was being sold for 7,949 yuan , down from the original 9,999 yuan, a significantly higher discount than those According to a statement from Alibaba, this year's event will include two sales periods from May 20 to May 28, and from May 31 to June 20.on the iPhone 15 when Chinese buyers trade in iPhone 11 or later versions, according to the company's website.While the promotions coincide with the shopping festival, the steep discounts are also likely tied to slowing iPhone sales, Le Xuan Cheiw, an analyst at technology market research firm Canalys, told CNBC.

Source: Tech Daily Report (techdailyreport.net)

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