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Apple continues to invest in high-quality content and talent as it develops its SVOD service Apple TV+, which is set to launch on November 1.
Although Netflix continues to license content from rival studios, it has also invested in expanding its span of permanent production spaces around the world as it looks to ramp up original productions as a share of overall platform content. Earlier this year, Netflix spent $100 million to open a production hub in NYC; following similar hubs in various cities including Los Angeles, Albuquerque, TorontoApple has a distinct advantage over its rivals with such a strategy — its deep pockets.
For the time being apples cash rich advantage is offset by its reluctance to produce anything anyone wants to watch
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