Apple, a company famous in large part for its effective and stylish marketing, crushed it with its newest ad — literally, but not metaphorically. To promote its new, ultra-thin iPads, the tech giant on Tuesday released an ad in which an industrial press crushes an array of creative objects to birth a new iPad.
“This ad is perfect metaphor for today’s creative dark age: compress organic instruments, joyful/imperfect machines, tangible art, our entire physical reality into a soulless, postmodern, read-only device a multi-trillion $ corporation controls what you do with,” Adam Singer, the vice president of marketing at advertising technology company AdQuick, posted on X.
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