Apple event reveals new iPhone 15. Here are the biggest changes — and its surprising new price.

Apple unveiled its latest iPhone lineup today at the company's annual launch in Cupertino, California, where the tech giant also introduced a new Apple watch.

The iPhone 15 will start at $799, while the 15 Plus will start at $899, with 128GB of internal storage. That's the same price for current iPhone 14 modelsThe Phone 15 Pro Max starts at $1,199 The transition may not be too inconvenient for most consumers. That's because USB-C cables already are so widely used on a range of computers, smartphones and other devices that many people may already own them.

The double tap gesture could be useful for someone walking their dog or carrying items, allowing them to send commands to their Apple Watch with one hand, the company said.About 25% of Apple's 1.2 billion iPhone users haven't upgraded their phones in four years, according to Ives. Some of those 300 million people with older iPhones may be wondering if it's time to open their wallets and get a new device this year.

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