. The big summer event will be live-streamed, but some select developers have been invited to attend in-person events at Apple's campus in Cupertino, California, on June 10. The company typically showcases their latest software and product updates — including the iPhone, iPad, Apple Watch, AppleTV and Vision Pro headset — during a keynote address on the first day.
Contributing to a drop in Apple’s stock price this year is concern it lags behind Microsoft and Google in the push to develop products powered by artificial intelligence technology. While Apple tends to keep its product development close to the vest, CEO Tim Cook signaled at the company’s annual shareholder meeting in February that it has been making big investments in generative AI and plans to disclose more later this year.
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