Apple and Goldman Sachs launch their credit card

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Its rebates are hardly market-leading and a third of merchants don't accept Apple Pay

One is never easy. Plenty of candidates are attractive at first, but their charms are deceptive, or simply fade. Others for whom you pine spurn you. As with love, so it is with credit cards. Bonus offers are tempting, but also fleeting. Reward points pile up, yet linger unused. Unexpected fees sting.

This is all lovely. But the card’s financial attractions may not match its technological beauty. The lack of fees for missed payments and the transparency of its billing and interest due should appeal to people on lower incomes, who are most likely to carry credit-card debt. Goldman is willing to approve subprime borrowers. But such folk are less likely than richer people to own an iPhone—and without an iPhone, you cannot get the card.

The card does pay 3% cash when used to buy Apple products, but compared with other retail store cards this is a little stingy. Amazon, another technology titan, offers 5% back on its store card , which is issued by JPMorgan Chase. Other retailers, such as Crate and Barrel, a homewares store, offer as much as 10%.

 

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I’d love to have an Apple debit card to save my money not a credit cuz I don’t wanna get debt. I don’t want my house to be stolen by banks.

Dull and boring.

Where the hell is it do you give it to everybody or is PREDJUDICE APPLE!!!!

So..a bit like 🍎

Best write up I’ve read about the AppleCard. Got one anyway. I think it’ll get better with time. Instant cash back is a pretty good differentiator.

It should be a choice between niche and mass market.

It depends on its target strategy.

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