Apple acquires startup that could improve Apple TV+ streaming

Apple has acquired a Mountain View-based startup called WaveOne. While it’s not always the case that the Cupertino firm talks openly about acquisitions,WaveOne shut down its website around January, and several former employees, including one of WaveOne’s co-founders, work for Apple now.

“After almost two years at WaveOne, last week we finalized the sale of the company to Apple,” Stankosh . “We started our journey at WaveOne, realizing that machine learning and deep learning video technology could potentially change the world. Apple saw this potential and took the opportunity to add it to their technology portfolio.”

This startup was developing AI algorithms for compressing video. The company was founded in 2016, and its main innovation was a “content-aware” video compression and decompression algorithm. This feature could run on the AI accelerators built into many phones and PCs. That said, the AI “understood” a video frame and could prioritize faces over other elements within a scene to save bandwidth, for example.

With that in mind, WaveOne could help Apple improve even more the streaming on Apple TV Plus. While the company offers one of the best bitrates in the industry, this technology could improve video compression to save on bandwidth costs or enable Apple TV Plus to deliver higher resolutions and framerates.highlights that YouTube already does that with Alphabet’s DeepMind adapter machine learning algorithm.

Source: Tech Daily Report (techdailyreport.net)

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