Apparel sales just had their worst month in more than 10 years. Here's why

also both had disappointing holidays, and they have both since said they are reworking some of their private-label apparel brands in a bid to win back shoppers.

Many retailers were seen discounting clothing in stores after Christmas. Many had assortments of tops, dresses and pants in stores that were uninspiring, analysts said."It doesn't surprise me that apparel is struggling," Retail Metrics founder Ken Perkins said. "Look at where the earnings [for the group] have been. ... They're expected to be down 2% in the fourth quarter.

"I think this is the new normal," Perkins added. "Baby boomers are aging and buying less clothing than they used to. And I don't think millennials are inclined to spend as much on their wardrobes." Instead, new options like Rent the Runway — where users can pay a monthly fee to rent items to wear to work, to the gym, on vacation and on the weekends — and— where customers pay to have personalized boxes of clothes shipped to them — are gaining in popularity.

The so-called casualization of the workplace also means women and men aren't buying expensive suits and skirts to wear around the office. Instead, many can get by with jeans and jogger pants.Second-hand apparel is also in style, as shoppers are increasingly thinking about how they can create less waste when they shop. Companies includingAnd one can't forget the record-hot January, which put a damper on sales of cold-weather gear. It was the second-warmest January in the U.S.

Your headline is misleading. They had the worst month to month drop, not the worst month in total dollar value.

Why? Because there are new more affordable brands like fashion nova, gym shark 🦈 that aren’t supplied in these stores 🏬 They promote on Instagram and everyone wears them.

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Global oil demand set to see first quarterly decline in over 10 years, IEA saysGlobal oil demand is now expected to see its first quarterly contraction in over a decade, according to the International Energy Agency (IEA). fefe01101100 gordongekko369 MatterRipple tsport100 Nobody wants oil any more.
Source: CNBC - 🏆 12. / 72 Read more »

Ozzy Osbourne Shares Stories of First Album in 10 Years at SiriusXM TapingIt’s probably no surprise to anyone that pain continues to inspire Ozzy Osbourne. “Someone told me writers come up with the best stuff when they’re miserable. And I was pretty f&… See you tomorrow I love this man so fckng much Yah well he needed a little 'boring' in his life lol. Otherwise, he probably wouldn't be here today.
Source: Variety - 🏆 108. / 63 Read more »

Inside The 10-Hour Prep for Jennifer Lopez's Super Bowl Beauty LookJennifer Lopez's makeup artist explains his day of prep creating J.Lo's Super Bowl glam—and how you can create it at home.
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »

10 Smart Water Bottles to Use in 2020These days we know that what’s in our water bottle is just as important as what it’s made of and even what it can do.…
Source: foodandwine - 🏆 366. / 59 Read more »

Biggest turtle that ever lived had 10 foot shell with hornsAbout five to 10 million years ago, giant turtles roamed freshwater swamps in South America. Researchers have uncovered shells belonging to the largest turtle that ever existed, with a shell nearly 10 feet in length that weighed 2,500 pounds. Was there no Nutrisystem for Turtles back then?
Source: CNN - 🏆 4. / 95 Read more »

The 10 Biggest Fintech Companies In America 2020The boom times for financial technology startups rolled on in 2019, with some gargantuan leaps in valuations. Total VC funding for private U.S. fintechs reached $18 billion, compared with $13 billion in 2018.
Source: Forbes - 🏆 394. / 53 Read more »