RevenueCat has released its State of Subscription Apps report . The study analyzed over 29,000 apps and 18,000 developers, which combined to generate over $6.7 billion in tracked revenue from 290 million subscribers. Although these are big numbers, the report shows that the top 5% of apps generate 200 times more revenue than the bottom quartile after their first year. More impressively, an app generates less than $50 monthly after a year.
Who's winning in the app developer world? The study reveals that health and fitness apps are more likely to generate more revenue after a year, performing at least twice as well as other categories combined. Travel and productivity apps, on the other hand, make less than $1,000 per month after a year on the app stores. RevenueCat also shows that the most common price for a monthly subscription is still $10, but the average price for a monthly subscription is now around $8.00.
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