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APOS: Lionsgate Play Chief Rohit Jain Predicts Explosion of Paid Streaming Subscribers in India, Indonesia

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The Indian and Indonesian paid subscribers market across streamers is poised for explosive growth according to Rohit Jain, MD, South Asia and networks – emerging markets Asia, Lionsgate. Star…

on Wednesday, both after soft launches. Speaking at the Asia Pacific focused APOS conference on Wednesday, Jain said that there are some 15-20 million unique paying subscribers in India, a number that he estimates will go up to 50 million by 2025. In Indonesia, Jain reckons that there are around 4-5 million paid subscribers and says, “I wouldn’t be surprised if that starts hitting like 25 million subscribers by 2025.

The streamer is therefore working closely with telecoms companies, device manufacturers and app stores. Lionsgate Play is also aggressively priced in both markets with the service costing INR699 annually or INR99 a month in India, and IDR35,000 per month and IDR179,000 annually in Indonesia. In Indonesia, the content on Lionsgate Play is largely Hollywood, with a layering of Indian programming. “We see a little bit of difference in terms of customer taste [compared to India] and likes and dislikes. Clearly the market is tilted towards more family content, romance and comedy.”

 

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