NEW YORK — The Associated Press appointed Daisy Veerasingham, its executive vice president and chief operating officer, as the news cooperative’s president and CEO on Tuesday, setting her up to replace the retiring Gary Pruitt at the beginning of next year.
She'll be tasked with continuing to diversify income sources. The AP, caught in the same financial vise as most of the media industry, saw its revenue drop to $467 million in 2020, down more than 25% in a decade. Pruitt, 64, has led AP since 2012. The company has won six Pulitzer Prizes under his leadership, two of them this year, and had three other finalists for journalism's top award in 2021.
She has also led the expansion of AP's video business into a fully digital operation that can provide live video on a multichannel basis. “The AP is probably on the most solid footing it's been on for a very long time,” she said. “I don't think the world needs to worry about the future of The Associated Press. Do we have challenges ahead? Yeah, we've got to diversify our revenue and we've got to stabilize revenue in our core. But I think that is something we can actually do in the next three years because of the financial strength we've built.
Pathetic!
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