Anya Hindmarch launches shopping village in Chelsea

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. anyahindmarch launches shopping village in Chelsea 🛍️

The retail concept is on the Cadogan Estate and has been described by the designer as “a long held dream.”

The Village, off Sloane Street , features five spaces. You’ll find an all-day café and an “ever-evolving” village hall, which is starting life as The Anya Hair Salon to celebrate “If In Doubt, Wash your Hair” – Anya’s first book.The Plastic Store, the new home of the I Am A Plastic Bag collection. This will also be a space of collaboration on issues of sustainability.

The Labelled Store houses the Labelled collection of system cases and bags, and has an on-site embosser for all your personalisation needs. The Bespoke Store was the very first Anya store, opening in 1996 and will continue to offer its personalised pieces. With most of retail going online, Anya Hindmarch is betting on the experience of a branded village to bring people back to her stores. The Village is described as a “special place where the brand can focus all of its creative energy, a place to meet, collaborate and share both in person and virtually.”

 

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