Another Celebrity Launching Celebrity Beauty Brand

Scarlett Johansson, your newest beauty entrepreneur. Photo: Getty Images If you’ve been clutching your celebrity beauty bingo card, wishing and hoping for a beauty line dreamt up by … Scarlett Johansson, today is your lucky day.

WWD reports the actress is the latest celeb to throw another celebrity beauty line into a mix that is now so congested, it’s probably going to require a prescription-grade retinoid.

The label will be funded by the Najafi Companies, the same investors behind Tracee Ellis Ross’s hair-care line Pattern, Kendall Jenner’s tooth line Moon Oral Care, and Millie Bobby Brown’s Gen-Z beauty line Florence by Mills. I know what you’re thinking, but co-founder Kate Foster, a former Juicy Couture exec, assured WWD that this won’t be just another celebrity beauty brand but rather “a brand that fills a void in the market and addresses a true consumer need.

Considering Rihanna, Selena Gomez, Lady Gaga, Alicia Keys, J. Lo, Gabrielle Union, Nicole Kidman, Taraji P. Henson, Miranda Kerr, basically every Kardashian/Jenner, Kristen Bell, Michelle Pfeiffer, Drew Barrymore, Halsey, Pharrell, a whole bunch of other music guys, possibly Harry Styles, and the aforementioned Ross and Brown have all taken a stab at it, I sincerely cannot wait to find out what said unfilled void is.

Source: Entertainment Trends (entertainmenttrends.net)

That's a lot of pressure

They forgot the word 'attempts.'

No thanks CPTSD

sari_ramirez no

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Vanessa Hudgens and Madison Beer Just Launched a DNA-based Skincare LineMeet Know Beauty, a DNA-based skincare brand launched by celebrities Vanessa Hudgens and Madison Beer. Also, watch Madison Beer's morning beauty routine.
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »

Scarlett Johansson Is Launching a Skin-Care LineIf there's no end in sight for celebrity beauty brands, they might as well be awesome, right?
Source: Allure_magazine - 🏆 473. / 51 Read more »

Gemma Collins looks just like Love Island's Laura Whitmore in stunning new picEssex diva Gemma Collins is wowing her followers with her new natural look, and some are saying she’s reminding them of another celebrity beauty - Laura Whitmore - who kicks off Love Island tonight Do gemmas pr people pay you to put stories out on her daily? No she doesn’t 😂 So, are you saying Laura is overweight, talentless and obnoxious?
Source: Mirror Celeb - 🏆 476. / 51 Read more »

Celebrity Stylist Maeve Reilly Reveals Her Stance on the Low-Rise Jeans DebateWe spoke with celebrity stylist Maeve Reilly about some of her favorite summer trends, affordable brands, and more.
Source: POPSUGARFashion - 🏆 28. / 68 Read more »

Zoe Ball experienced this common menopause symptom at workShe was in the middle of a celebrity interview at the time
Source: RedMagDaily - 🏆 312. / 61 Read more »

DIY Face Masks for Your Self-Contained Self-Care DaysWe’ve consulted top celebrity skin experts on both coasts for the best at-home skin care.
Source: wmag - 🏆 723. / 51 Read more »