This isn’t just another Spotify competitor: Soundtrack Your Brand’s platform bundles music streaming with the fees retailers must pay to performing rights organizations such as ASCAP and BMI in the U.S., PRS for Music in the U.K. and SOCAN in Canada.1) Rights owners and performance rights organizations can benefit from an innovative approach to selling a packaged music subscription service and PRO licenses.
3) Rights owners need solutions to effectively segment the market for subscription services. One price does not fit all., and now Soundtrack Your Brand has launched an on-demand service priced at $40 to $50-per-month, depending on the market. In total, the company has “around 10,000 direct deals” with labels and publishers, says CEO, who founded Soundtrack Your Brand in 2013 as a joint venture with Spotify.
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