But after that? It’s inevitable; the obvious destination of the course charted with the 1984 Supreme Court decision inthat determined schools and conferences could negotiate their own television rights. Since then, the orders of magnitude have changed as television revenue has grown, and its importance has eclipsed everything else., but the shortest, most accurate explanation is that the league failed to secure a TV deal on par with its former competitors.
Even the Pac-12 had a collection of pretty decent talking points heading into the year: The league boasts the deepest roster of quarterbacks, including the reigning Heisman Trophy winner, and a functional national title contender in USC . But those aren’t the biggest stories now. Certainly, traditions have died before — the Texas-vs.-Texas A&M series will resume in 2024 after a 13-year realignment-induced hiatus, just as Oklahoma and Oklahoma State’s “Bedlam” departs — but this summer was much more severe. Moving past the Pac-12 and the seeming instability of the current ACC, even the “winners” here are gambling with the very recipes that built their signature appeal by loading up on out-of-town membership.
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