“From a marketing perspective, from a student recruitment perspective, from a fundraising perspective, this is the type of event that an institution can really leverage and we are going to do that,” said Christopher Fiorentino, president of the 17,000-student university.
In more than 20 years, only one other Pennsylvania college has sent its band to the Rose Parade: Pennsylvania State University, which has gone multiple times when its football team played in the Rose Bowl. They’ll be back again in January, marching with other U.S. bands and groups from Japan, Panama, Mexico, China and Italy.
“They were really excited about our tradition of innovation,” said Adam Gumble, director of athletic bands and a 2005 alumnus who played tuba for the band. “It’s almost a tradition of being non-traditional.” Freshman music education major Kylie Cogill, 18, marched in the Rose Parade last year as a member pf Downingtown’s band.
A more formal version was established in the 1930s and was student-run for years before faculty took over leadership, said Andrew Yozviak, director of bands and a 1991 alumnus and former band member.
Source: Education Headlines (educationheadlines.net)
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