An Oral History of How MAC's Ruby Woo Became One of the Best-Selling Lipsticks in the World

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MAC's Ruby Woo lipstick was supposed to be Russian Red (an already existing shade) but here's what happened:

Author:Souzan MichaelUpdated:Feb 20, 2020Original:Feb 20, 2020In this series, we will take a look at the historical evolution of how iconic beauty products came into existence and grew so popular that they became cultural touchstones in their own right.

"In the late '90s, MAC made the decision to make all of our formulas globally compliant," says Gregory Arlt, the company's director of makeup artistry. "So if you were in Japan or Germany, and you wanted to buy Russian Red, it would be the same formula [across the board], as opposed to what's compliant for each country.

Decades later, Ruby Woo hasn't been tweaked since its release. It remains MAC's best-selling shade in the U.S., and the brand's second-best-selling shade globally , with seven tubes of Ruby Woo selling around the world every minute.

 

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Still my favorite matte red lipstick! 😍💋

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