With live entertainment and all kinds of gatherings on hold for the foreseeable future, the theater community has been hit particularly hard — including Upright Citizens Brigade, the group of improv performance spaces and training centers started by the comedy troupe of the same name.— making it among the first entertainment organizations to do so in response to the COVID-19 pandemic.
In your email, you wrote about other changes. Are those changes you know about or ones you’re expecting down the road?When you don’t have your own space, you have to completely remodel. Every school scenario is confusing right now, even public schools, so it’s hard for us to commit to any plan until we see what the world is going to be like.Every move is to make sure UCB survives and hopefully, in the future, thrives. We’re not ruling anything out.
UBC, like many comedy institutions, had scrappy beginnings. It is it even possible to be scrappy with rents so high in major cities now?For people who’ve never been to a UCB theater, we were always proud of how low our ticket prices were. We always wanted to get as many people in as possible. A lot has changed over the last 20 years. In television, in comedy, in film, in live entertainment.
You addressed the criticism you received for the way the layoffs were announced in a previous letter to the UCB community, but would you care to talk more about that? What did you learn?Look, we heard the community when they said, “We’re scared, too, and we want better communication.” What’s most important is people know how much we care about this theater, to keep it alive. That getting lost in translation is something we’re trying to fix — and it’s one of the things we can control.
The shutdown is scary for everyone. But we shut down our schools and theaters before we were told to. It’s like putting it in the hands of amateurs. We’re all amateurs out here when it comes to virus control. We’ve had great leadership from governors in New York and California, but all of these these theaters were making these decisions before the president even made any.There needs to be more of a plan from above to reopen, so the decision isn’t in the hands of the individuals.
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