Speaking with analysts during the company’s third-quarter earnings call, Ripley said the company currently has direct-to-consumer streaming rights to fourteams. Sinclair is negotiating with additional teams and plans to roll out a streaming service by Opening Day in April. The move would represent a significant shift in the power dynamics in the world of pay-TV sports, a multi-billion-dollar sector disrupted by cord-cutting and streaming.
He added that Sinclair expects to “get to the finish line with the NHL and NBA,” firming up rights to stream more than 30 teams’ games. Sinclair, like other pay-TV programmers, provides streaming rights to those who pay for a bundle subscription, but the transformative shift is expected to be when sports fans can view action via a separate package. ESPN, for example, remains primarily a feature of the pay-TV bundle, despite Disney’s aggressive moves in streaming.
MLB Commissioner Rob Manfred threw an inside fastball at Sinclair in an appearance last month at CAA’s World Congress of Sports, a conference in New York. Addressing talks for both linear and streaming broadcasts, he said, “We’ve been very clear with them from the beginning that we see both those sets of rights as extraordinarily valuable to baseball, and we’re not just going to throw them in to help Sinclair out.
Source: News Formal (newsformal.com)
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