Amid football frenzy, woman entrepreneur showcases Qatari culture, cuisine

The refreshing aroma of cardamom, cloves and al Qahwa al Arabiya – Arabic coffee – wafts through the elegant and vibrant eating joint in Doha's Souq Waqif, which translates to the standing market.

It is into this scene enters Shams, an age-wisened woman with an infectious smile that stirs up memories of family gatherings on special occasions. "It wasn't really normal. My father thought a big accident had happened as he saw a huge crowd gathered near our house, but when he stepped inside, he saw me with a bunch of flowers," Shams tells"He asked for an explanation, and I told him. My father was impressed and brought me more tissue papers."

Today, more than 15 restaurants serve traditional Qatari food in the Gulf nation of 2.5 million people. When Shams' husband retired early in the mid-1990s, she decided to work to support her family. She quickly became well-known in the community for producing and selling flavourful preserves and expertly blending spices.Shams became well-known for producing and selling flavourful preserves and expertly blending spices.

She made it through, striding proudly despite the snarky remarks by male business owners who disapproved of the idea of a Qatari woman working in the market.

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