American Dream, a Giant Mall Outside Manhattan, Aims to Ride Luxury Wave

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The sprawling shopping mall and entertainment center called American Dream is opening its luxury retail wing next month, a sign of budding momentum for the suburban New Jersey complex after a run of early setbacks

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The mall’s high-end shopping area is poised to open Sept. 17, according to Triple Five Group, the Canadian real-estate firm that developed the complex. It will boast many of the world’s premier luxury brands, including Hermès, Tiffany & Co., Dolce & Gabbana, and a Saks Fifth Avenue department store. Shoppers can dine at the luxury wing’s Italian restaurant, Carpaccio, which has been a popular dining spot at Miami’s Bal Harbour Shops, or sip Champagne at Brüt bar.

The new wing is important to American Dream because luxury-goods retailers reported a recovery in sales, starting late last year, from shoppers eager to spoil themselves or friends after the pandemic-related lockdowns.

 

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