, it's all part of a key plan to elevate an iconic product and give it the respect it merits."While we always strive to provide excellent value for money on a full menu basis, going forward, we will be purposeful and targeted when we choose to promote this iconic asset," said Tom Curtis, President of Burger King for US and Canada.in general, to streamline preparation processes for workers, speed up orders for customers, and ensure that the Whopper is more front-and-center.
"For example, we have multiple hamburgers. And we have six ways of putting cheese on hamburgers. Put it on first, last, top, bottom, three slices, two slices. We condensed that. It involves less muscle memory," said Curtis. What this means for diners in the U.S. is that the Burger King Whopper experience might soon look a little different, or at least feel a little faster. Pulling from successful strategies in international markets, where sales have fared far better , the company promises new extensions and innovations around the Whopper.
In many ways, it's a back-to-basics approach for Burger King's Whopper revival, to simplify operations and keep the spotlight on the sandwich that made it famous."We'll be focusing on our core, on the Whopper, flame-grilling, having it your way," Curtis says."Those are really the things that made us great, and the things that will make us great going forward.
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