WHEN LIVING SCRIPTURES was set up in 1974, the company sold audio cassettes which dramatised the Mormon texts. Jared Brown and Seldon Young, the co-founders, sent salesmen door-to-door in Ogden, Utah, and business was good: they soon expanded across the state and branched out into videotapes for children, animating the stories of the Old and New Testaments as well as the Book of Mormon.
Now Living Scriptures is a Mormon streaming service. There are no more door-to-door sales, as targeted adverts on Facebook cost less and are more effective. Yet the business’s ethos—combining “spiritual knowledge with fun stories”, according to its website—remains the same. Take out a subscription and for $9.99 a month a 3,000-strong library of movies, documentaries and animations is yours.
Part of the appeal of these services is their safeness—the Living Scriptures website promises “Good Clean Fun”, “Wholesome Heroes” and “Stories that can be applied to life”. “I can leave the remote with the kids and I know they won’t see anything that offends them,” Mr Brown says. , which first began producing feature films a century ago.
Gross
Too bad it is about a cult and not about real Christianity.
Faith-based = Mythology based
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