Additionally, the company said Wednesday that it would reward the loyalty of individual investors who had bet big on its shares this year, giving them special benefits at theaters.
“We start with a free large popcorn on us, when they attend their first movie at an AMC theatre this summer,” the company said in a statement Wednesday. There also have been some unexpected beneficiaries from the rally in meme stocks: GameStop and AMC are part of the Russell 2000 value index, and one big exchange-traded fund tracking the gauge, thehas jumped 29% this year through Tuesday, far outperforming its growth counterpart’s 4.3% gain. That is the biggest outperformance through June 1 of any year going back to 2000, according to Dow Jones Market Data.
The inclusion of meme stocks in the gauge has been surprising to some professional investors because value investors typically hunt for bargains in the stock market, wagering that they will appreciate. GameStop and AMC already have soared more than 1,300% this year, and many professional investors looked to profit from any declines in the shares by shorting them, confident that they are overvalued.
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