Tokyo-based Korean designer Yoon Ahn on what fashion will look like by the year 3000.The future of fashion has been envisioned in many ways. But for Yoon Ahn, the designer behind the fashion-adored labelOn Oct. 3, the streetwear brand recently announced its latest collaboration with Coca-Cola. The limited-edition collection of T-shirts and accessories channel Ahn’s futuristic vision.
Coca-Cola reached out first, and after explaining what the collaboration was going to be about and the features involved, I was instantly fascinated. We discussed what products we could work on together, a story of how Coca-Cola exists in our universe, and then how to co-create a future together in an imaginary world. Besides the merch we’re launching, there’s also this AI tool,
What’s typically your philosophy when it comes to collaborations? How do you choose what brands to work with?
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