Amazon Web Services BrandVoice: Toyota Racing Development Uses Data To Outpace Competition Using AWS Analytics

to build a real-time streaming data analysis tool for competitive racing. The data Amazon KDS collects is available in milliseconds to enable real-time analytics. And Amazon Kinesis Data Firehose is the easiest way to reliably load streaming data into data lakes, data stores, and analytics services. The team then uses Amazon Athena to query data in the core data platform.

TRD uses its data-analytics engine to process telemetry data from the car throttle, brakes, steering, and GPS. Then it provides real-time information and predictions to crews, which can make split-second decisions about pitting, tire changes, and other race strategies. “Let’s say a caution comes out on a certain lap because somebody crashed into your car,” explains Elliott. “Your driver tells the crew chief, ‘I got hit,’ but he’s a mile and a half away, and the crew chief can’t see anything.

TRD’s savvy adoption of cloud technology is one reason TRD keeps on winning despite having fewer race teams than its competitors. “It’s quality over quantity,” says Elliott. “We put an awful lot of effort and emphasis into the small amount of people we have to try to make them elite. We’re confident that the software that we’ve produced over the past 5 years and the tools that we’ve provided our race teams are some of the best in motorsports.

For 14 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 175 fully featured services for compute,For 14 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform.

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