Amazon Touts “Tens Of Millions” Of Viewers For ‘Borat Subsequent Moviefilm’ On Opening Weekend

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Amazon Studios has claimed “huge engagement” and “tens of millions” of customer views for Sacha Baron Cohen’s Borat sequel on opening weekend. Amazon, which rarely rev…

Amazon, which rarely reveals viewing data for its shows and movies, didn’t go into detail but said the performance represented a “great success”.

Ariana Grande, Katy Perry, Seth Rogen, Taika Waititi, Kim Kardashian, Drake, Josh Gad and Amy Schumer. Reviews have been mixed but ubiquitous and the spats with Donald Trump and Rudy Giuliani have helped boost visibility, as have appearances on shows such as Jimmy Kimmel. Even the Kazakh tourist board has got in on the promotion, adopting Borat’s catchphrase “Very nice!” for their latest campaign.Last week, the Kazakh American Association demanded that Amazon withdraw the film on grounds that it “may cause irreparable harm to to Kazakhstan’s national image and people as its comedic nature may justify ethnicity-based harassment”. A petition launched in the same vein earlier this month has garnered more than 100,000 signatures.

As we have reported, there was also a lawsuit to resolve with the estate of Judith Dim Evans, a Holocaust survivor who appears in the film. Ultimately, a judge in George dismissed the suit which alleged that Evans was deceived about her participation and that the movie aimed to “mock the Holocaust and Jewish culture”. Evans, who died before the film was released, appears in a scene at a synagogue where Borat says he has read on Facebook that the Holocaust never happened.

 

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