The option, called Buy with Prime, will initially be available by invitation only for merchants already using Fulfillment by Amazon, the service that lets businesses send products to Amazon fulfillment centers and have the tech company handle the packing, shipping, returns and customer service.
Demand for Shopify spiked during the pandemic amid a broader e-commerce boom. Shopify's lure for many businesses was that it allowed companies to maintain closer relationships with customers and have more control over their online shops. Read MoreShares of Shopify fell more than 8% on Thursday.Amazon is positioning Buy with Prime as a win for merchants who want to build their relationships with customers but still gain access to Amazon's coveted logistics and shipping infrastructure.
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