Amazon signals Prime Day will start Oct. 13

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Amazon confirmed in July that it's postponing this year's Prime Day until the fourth quarter.

to use the week of Oct. 5 as a "placeholder date" for Prime Day promotions and coupons.

Amazon informed warehouse workers last Friday that full-time employees will not be able to submit new vacation requests between Oct. 13 and 20, "in preparation for a busy fall," according to an internal notice, which was viewed by CNBC and first reported byThe company has also restricted brands from submitting certain deals during the week of Oct.

Prime Day, which started in 2015, is typically held in July. The discount celebration is partially designed to secure new Prime subscribers, to promote Amazon's products and services and to provide a sales boost in the middle of the year. Amazon faces a challenging few months ahead with Prime Day and the holiday shopping period, often referred to as "peak season" inside Amazon's warehouses, taking place so close to one another. The company has beenin its warehouses to accommodate the back-to-back shopping rush.

 

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