Imagine seeing a video of yourself in your own home featured on an Amazon listing — and it's altered so that your face looks like someone else's. That's what happened to Cassey Ho, founder and CEO of workout-wear company Popflex and fitness brand Blogilates. Ho has 2.8 million followers on Instagram and 3.5 million followers on TikTok, and Taylor Swift recently made an appearance wearing Ho's patented Popflex Pirouette Skort.
Then I clicked on it, and I was swiping through the stolen model photos … and then I see a preview of my video, and I click on it. And the moment I saw my body with a different face, it was really violating. It just was all sorts of wrong. It … felt very 'Black Mirror.'" The Amazon listing, which has since been removed, offered a knock-off version of Ho's Pirouette Skort for a cheaper price than what the real Popflex skort sells for.
Every day, there a few new ones. … We no longer even go search for it because we all find hundreds . And I'm talking about not just Amazon. It's all over the internet. It's everywhere. … At least Amazon's an American platform. There's a little bit of governance on there, even though … it makes it more difficult for the victim of the infringement crime to get it taken down than it is for these dupers to just steal my photo and put it up, so all the work gets put on the victim.
The Pirouette Skort sells for $60 on Popflex's website, a competitive price compared to other popular workout brands. LuluLemon sells a similar pleated workout skort for $88. Athleta sells a more basic workout skort for about $50.
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