Image: Amazon
Amazon’s Super Bowl LVI ad features real-life celebrity couple Scarlett Johansson and Colin Jost, imagining how a mind-reading Alexa could wreck their relationship by revealing unfiltered thoughts to each other. The ad starts at the couple’s home with Jost calling Johansson over to check out a cool smart home command for the big game. “Alexa, it’s game day,” Jost confidently calls out, and the home assistant turns on the TV with football playing on Amazon’s Prime video service, closes the blinds, and, to their surprise, specifically chills the rosé bottles in a smart wine cooler. “It’s like she can read your mind,” they say together.
The ad then runs a short montage of cheeky marriage idiosyncrasies: Johansson awakens next to Jost in bed, and Alexa suddenly announces that it’s ordering mouthwash, revealing that Jost is thinking about how bad Johansson’s breath is. In another situation, Alexa plays “Little Lies” by Fleetwood Mac while Johansson reassures Jost that she doesn’t really enjoy making love scenes.
This is the seventh year Amazon’s voice assistant has advertised during the big game, and Amazon chairman Jeff Bezos is proud enough to
Never gonna let Alexa in.
On a side note: ColinJost married to Scarlett Johansson is up there as one of the longest-running nbcsnl sketch to date.
Super creepy. Rather than alexa99 reading our minds, we'd love to see our digital devices encourage us to use our own. DigitalBlackout TechTimeout SuperBowl SuperbowlAds MichaelStusser
Surveillance capitalism needs your data
Wait is that Scarlett Johansson?
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