Amazon's appearance at Upfronts highlights push beyond digital ads and into traditional media

Amazon made its debut Upfronts pitch to advertisers, putting it on stage with major media networks after presenting at the digital-focused Newfronts in years past., attracting billions of dollars a quarter from brands that are trying to reach the masses of consumers who swarm to the site on a daily basis.

More ad-supported streaming platforms have also entered the ring, providing advertisers yet another alternative to traditional TV, where viewing has shrunk. Amazonit would begin showing ads on its Prime Video streaming service in January, adding to its stable of ad offerings like free streaming TV service Freevee, and Twitch, its livestreaming site popular among gamers.

"When I joined Amazon nearly four years ago, the No. 1 question all of you asked was, 'When are you going to show ads on Prime Video?'" Alan Moss, Amazon's vice president of global ad sales, said onstage. "Well, at Amazon we like to deliver for our customers. By introducing ads on Prime Video, we've created the largest ad-supported premium streaming service in the world.

Walt Disney Co Netflix Inc Alphabet Inc Meta Platforms Inc Amazon.Com Inc Internet Technology Breaking News: Technology Business News

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Marvel's Daredevil: Born Again Footage Revealed at Disney UpfrontsThe first trailer for Daredevil: Born Again was screened at Disney Upfronts on Tuesday.
Source: ComicBook - 🏆 65. / 68 Read more »

Amazon Prime Day 2024: Amazon confirms the shopping holiday for JulyAmazon has confirmed that there will be a Prime Day in July. Here's everything you need to know to prepare for the massive shopping holiday.
Source: DigitalTrends - 🏆 95. / 65 Read more »

Early deals we're seeing ahead of Amazon Pet DayYou've heard of Amazon Prime Day, but have you heard of Amazon Pet Day?
Source: WGAL - 🏆 331. / 59 Read more »

Amazon’s Ali Kole Talks the Multifaceted Amazon ShopperAfter signing Clinique, Amazon Premium Beauty outlines the various purchasing behaviors motivating its consumers.
Source: wwd - 🏆 24. / 68 Read more »

All of Amazon’s Fire TV streaming devices are heavily discounted todayAmazon's Fire TV streaming devices sale is loaded with discounts on the Amazon Fire TV Stick Lite, Amazon Fire TV Cube, and more, but probably not for long.
Source: DigitalTrends - 🏆 95. / 65 Read more »

Amazon Fire HD 10 and Fire Max 11 prices slashed… for nowThe Amazon Fire HD 10 and the Amazon Fire Max 11, two affordable tablets, are currently even cheaper from Amazon, but only if you complete your purchase now.
Source: DigitalTrends - 🏆 95. / 65 Read more »