Attabotics is operating in a fast-growing logistics market, full of third-party logistics providers that help companies compete against the likes of Amazon. There are also numerous robotics companies in the space, offering varied solutions from automated forklifts to shelf picking robots that can take objects off shelves and put them in bins.
Gravelle also emphasized the flexibility of the system, which can be scaled up or down depending on the size of the company. "Our goal is to create a platform that enables retailers of any size to be competitive," he said. "If you think about where most of the population is, it's in urban centers where they don't have big distribution center space. It's a trade-off between having a huge distribution center way outside an urban area that ships everything to where the people are or a smaller distribution center that's closer. That's the way to think about the total cost. It's quite efficient and actually cheap in that context," Grainger said.
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